Essentials for Principals: Communicating And Connecting with Social Media

Essentials for Principals: Communicating & Connecting with Social Media

By William M. Ferriter, Jason T. Ramsden and Eric C. Sheninger

This book was selected as a finalist for the 2012 AEP Awards’ Distinguished Achievement Awards in the Community Building and Parental Involvement category.

Find out more about these awards at the AEP Awards website.

The central assertion in Communicating and Connecting With Social Media is that schools cannot continue to overlook the potential benefits that social media spaces hold for reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors specifically examine how enterprising schools are using social media tools to provide customized professional development for teachers. They also explore the marketing and communications value of developing a social-networking presence and examine the kinds of school and district practices necessary for supporting successful school-based social media efforts. Administrators can use what they learn in Communicating and Connecting With Social Media to transform their communication practices.